Query Fan-Out in AI Overviews: Why SEO Is No Longer About One Keyword
17 June 2026
What query fan-out means in Google AI Overviews and AI Mode, how it changes SEO, and how to build content in 2026 for visibility in AI-assisted search.
Blog
This is where we write about the things we deal with every day working with clients: what a presentation website that actually brings in customers looks like, what proper SEO means for a small business, how to budget for and measure digital marketing, and where it’s worth automating with AI (and where it isn’t). No filler jargon and no “#1 on Google overnight” promises — just clear explanations and concrete examples drawn from the projects we ship. If you have a question you can’t find answered here, get in touch and it’ll probably become the next article.
Ads Inside GPTs: Why AI Advertising May Behave More Like Search Than Display
16 June 2026
A practical analysis of why ads inside AI assistants could convert closer to high-intent search than display advertising, and what marketers should prepare for.
Back button hijacking becomes a Google spam violation: how to audit your website before June 15
13 June 2026
Google will treat back button hijacking as spam from June 15, 2026. Learn what it means, what the risks are and how to audit your website.
The EU withdrawal button deadline: what Shopify stores must check before June 19, 2026
13 June 2026
From June 19, 2026, online stores selling to EU consumers need an online withdrawal function. Learn the requirements and how to audit Shopify.
Google Display Ads are moving to Demand Gen: how to prepare
5 June 2026
Google is moving Display campaign management into Demand Gen by 2027. Learn how to protect measurement, budgets, creative performance, and lead quality.
Google Search Console AI performance reports: what they mean for SEO
4 June 2026
Google added Generative AI performance reports in Search Console. Learn what the new AI visibility data shows, what it does not show, and how businesses should use it.
What is Google Demand Gen and when should you use it?
4 June 2026
Learn how Google Demand Gen works, where ads appear, how it differs from Search, Display, and Performance Max, and when it is worth testing.
Google May 2026 Core Update: what businesses should do now
3 June 2026
Google's May 2026 Core Update completed on June 2, 2026. Learn when to analyze Search Console data, what to check, and which SEO changes are actually worth making.
Digital Marketing Budget for a Local Business: How to Spend Without Wasting Money
14 May 2026
How to set a realistic digital marketing budget for a local business and split it between website improvements, Google Ads, Meta Ads, SEO, content and tracking.
How Much Does SEO Cost for a Presentation Website?
14 May 2026
What influences the cost of SEO for a presentation website: audit, structure, content, technical optimization, articles, local SEO and maintenance.