AEO (Answer Engine Optimization)

AEO — Answer Engine Optimization — is about making your content clear and structured enough for answer engines (Google AI Overviews, ChatGPT, Perplexity) to cite it directly. It doesn’t replace traditional SEO, but complements it: a site that answers specific questions well is more likely to be the source an AI model picks. Here we discuss what AEO means in practice, how to structure pages for “citability,” and what new Google Search Console reports reveal about AI visibility.