Google Demand Gen

Demand Gen is the format replacing Google Display Ads — more visual, more discovery-oriented, and with interest-based audiences. If you’ve been running Display or are considering awareness campaigns, you need to understand what’s changing, when Demand Gen is worth it versus classic Search, and how to set up campaigns so you don’t burn budget on views without intent. The articles below cover the migration from Display, correct settings, and real use cases.

Google Display Ads are moving to Demand Gen: how to prepare

5 June 2026

Google is moving Display campaign management into Demand Gen by 2027. Learn how to protect measurement, budgets, creative performance, and lead quality.

What is Google Demand Gen and when should you use it?

4 June 2026

Learn how Google Demand Gen works, where ads appear, how it differs from Search, Display, and Performance Max, and when it is worth testing.