Digital marketing

Digital marketing is easy to spend on and hard to do well. The real question isn’t “which channel should I be on?” but “which channel brings me customers at a cost I can afford?”. These articles help you think like a business owner rather than a specialist chasing vanity metrics: how to choose the right channel, how to build a budget, which metrics actually matter, and why you shouldn’t blindly trust the “recommended” settings in Google or Meta Ads.

You’ll find both general principles and concrete guides on Google Ads, Meta Ads, and PPC.