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AI search (AEO & GEO)

Search is changing: more and more people get answers directly from AI assistants and generative overviews rather than a list of blue links. That doesn’t mean SEO “is dead” — it means new rules are layering on top of the old ones. Here we explain in plain terms what AEO is (answer engine optimization), what GEO is (generative engine optimization), and what the AI performance reports in Search Console mean for a presentation website.