Query Fan-Out in AI Overviews: Why SEO Is No Longer About One Keyword
17 June 2026
What query fan-out means in Google AI Overviews and AI Mode, how it changes SEO, and how to build content in 2026 for visibility in AI-assisted search.
AI search (AEO & GEO)
Search is changing: more and more people get answers directly from AI assistants and generative overviews rather than a list of blue links. That doesn’t mean SEO “is dead” — it means new rules are layering on top of the old ones. Here we explain in plain terms what AEO is (answer engine optimization), what GEO is (generative engine optimization), and what the AI performance reports in Search Console mean for a presentation website.
Ads Inside GPTs: Why AI Advertising May Behave More Like Search Than Display
16 June 2026
A practical analysis of why ads inside AI assistants could convert closer to high-intent search than display advertising, and what marketers should prepare for.
Google Search Console AI performance reports: what they mean for SEO
4 June 2026
Google added Generative AI performance reports in Search Console. Learn what the new AI visibility data shows, what it does not show, and how businesses should use it.
Google May 2026 Core Update: what businesses should do now
3 June 2026
Google's May 2026 Core Update completed on June 2, 2026. Learn when to analyze Search Console data, what to check, and which SEO changes are actually worth making.
What GEO Is and How to Prepare for Generative Search
24 March 2026
A practical guide to Generative Engine Optimization: how to prepare your site, content, and brand for visibility in generative search environments.
What AEO is and how to optimize your site for AI answers in 2026
17 March 2026
A practical guide to Answer Engine Optimization: how to structure content, pages, and trust signals so your site has a better chance of being cited in AI answers.