GEO (Generative Engine Optimization)

GEO — Generative Engine Optimization — is the term for optimizing web content for generative search engines (Google AI Overviews, Perplexity, ChatGPT). If traditional SEO means appearing in a list of results, GEO means being the source AI cites in a synthesized answer. The articles here explain what GEO means in practice, how to adapt your site, and what early Google Search Console data shows about AI visibility.

Google Search Console AI performance reports: what they mean for SEO

4 June 2026

Google added Generative AI performance reports in Search Console. Learn what the new AI visibility data shows, what it does not show, and how businesses should use it.

What GEO Is and How to Prepare for Generative Search

24 March 2026

A practical guide to Generative Engine Optimization: how to prepare your site, content, and brand for visibility in generative search environments.