Google Display Ads are moving to Demand Gen: how to prepare
5 June 2026
Google is moving Display campaign management into Demand Gen by 2027. Learn how to protect measurement, budgets, creative performance, and lead quality.
Advertising strategy
Online advertising without strategy is just spending. The difference between a campaign that brings customers and one that burns budget comes down to simple decisions: which channel you choose, how you configure campaigns, and whether you blindly accept platform “recommendations” or think for your business. The articles below cover common mistakes in Google Ads and Meta Ads, how to avoid settings that waste money, and how to build a coherent advertising approach for a small business.
What is Google Demand Gen and when should you use it?
4 June 2026
Learn how Google Demand Gen works, where ads appear, how it differs from Search, Display, and Performance Max, and when it is worth testing.
Recommended Ad Settings Can Waste Your Budget. Here’s Why.
30 April 2026
Recommended settings in ad platforms can help, but they can also waste budget. Learn when to trust automation, when to reject it and how to keep control over your campaigns.