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SEO for small businesses

SEO isn’t about tricks or “guaranteed #1 rankings.” It’s about a well-structured site, content that answers the questions your customers actually ask, and a technical foundation Google can read without friction. The articles below cover search optimization the way we apply it on real projects: from local SEO for service businesses and the ideal structure for a presentation website, to what to do when traffic drops after a core update and how to prepare for generative search (AEO/GEO).

If you’re just starting out, read the pieces on site structure and common mistakes first, then move on to content and topical authority.