Off-page SEO

Off-page SEO is everything you do outside your site to increase its authority in Google’s eyes: links from other sites, mentions, reviews, presence in relevant directories. It’s not about quantity — it’s about quality and relevance. The articles here discuss what off-page strategies realistically work for a small business, why the Skyscraper technique has become more spam than strategy, and how to earn links without compromising your brand’s reputation.