Facebook and Instagram ads can be highly effective for a local business — as long as you don’t let the platform decide everything for you. Meta aggressively pushes “recommended” settings and automations that prioritize spend, not your results. Here we cover how to stay in control: what to avoid in automated settings, how to measure correctly what actually drives sales, and how to prepare the page people land on after the click. A companion to the Google Ads and PPC articles.
14 May 2026
How to set a realistic digital marketing budget for a local business and split it between website improvements, Google Ads, Meta Ads, SEO, content and tracking.
14 May 2026
SEO, Google Ads, Meta Ads, email marketing or content? Learn how to choose the right digital marketing channel based on your goal, budget and business stage.
14 May 2026
Learn when to send paid traffic to your homepage and when you need a dedicated landing page for Google Ads, Meta Ads and lead generation campaigns.
14 May 2026
Clicks and reach are not enough. Learn which metrics matter in digital marketing campaigns and how to connect conversions to lead quality and ROI.
30 April 2026
Recommended settings in ad platforms can help, but they can also waste budget. Learn when to trust automation, when to reject it and how to keep control over your campaigns.