What GEO Is and How to Prepare for Generative Search
24 March 2026
A practical guide to Generative Engine Optimization: how to prepare your site, content, and brand for visibility in generative search environments.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) means optimizing your content not just for ranking, but to be the source an AI model cites in a generated answer. Google AI Overviews, ChatGPT search, Perplexity — they all extract information from web pages and present it as a direct answer. Here we discuss how these generative engines work, what factors increase your chances of being cited, and what concrete steps you can apply on a business website.