AI automation

There’s a lot of noise around AI and little clarity about what it concretely means for a small business. We look at automation pragmatically: which process eats repetitive time and can be reliably handed off to a tool. Here we cover which processes AI can automate in a small company, what an automation realistically costs, the difference between “smart” and simple automation, and when a chatbot is worth it on your site — and, just as importantly, when it isn’t.