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Realistic pricing for websites, e-commerce, Magento, SEO, and AI automation

We want to make pricing clearer from the start. Not every project can be shown as a fixed public price, because scope and complexity vary a lot. Still, the ranges below give you realistic 2026 budget guidance and, more importantly, show the level of quality you can expect at each stage.

These are real starting prices, not inflated agency numbers and not fake "from" prices used only to start a sales conversation.

How to read these prices

Final cost depends on: functional complexity, number of pages or content types, required integrations, level of custom design, content structure and readiness, SEO and performance requirements, ongoing support after launch.

In short: projects in the same category can still vary a lot, but the ranges below are realistic budget references.

Indicative pricing

Landing page

Starting from €350

Typical range: €350–700

More advanced landing pages: €700–1,200+

Who it's for

Suitable for campaigns, offer validation, lead generation, or promoting a single product or service.

Quality at this level

At entry level: a clear one-page structure, clean responsive design, contact or lead capture forms, basic performance and structural setup.

At higher budgets: stronger copy, more detailed sections, custom visual work, conversion tracking setup, better campaign-focused refinement.

What increases cost

  • Included copywriting
  • More custom design
  • More sections and revisions
  • CRM / email automation integrations
  • Advanced tracking or funnel setup
Get a landing page estimate See our web development service →

Business website

Starting from €600

Typical range: €600–1,200

More complete business websites: €1,200–2,200+

Who it's for

Suitable for small and medium businesses, local services, consultants, and companies that need a credible and clear online presence.

Quality at this level

At entry level: a simple, clear structure, 3–5 pages, modern responsive design, contact forms, basic on-page SEO setup, clean implementation.

At higher budgets: 5–10+ pages, better content architecture, more tailored design, stronger commercial page structure, stronger performance and technical refinement.

What increases cost

  • Number of pages
  • Included copywriting
  • Custom design
  • Blog / resources / additional sections
  • Deeper on-page SEO
  • External integrations
Discuss a business website See our web development service →

Custom website / web app

Starting from €2,000

Typical range: €2,000–6,000+

Who it's for

For projects that go beyond a standard website and need custom logic, dashboards, authenticated areas, workflows, integrations, or product-like functionality.

Quality at this level

At this level, the project already moves into: more deliberate architecture, custom functionality, extensible implementation, software-like business logic.

What increases cost

  • Auth / roles / dashboards
  • Custom workflows
  • APIs
  • Integrations
  • Data import/export
  • Multi-step flows
  • Special performance or admin requirements
Discuss your custom project See our web development service →

Online store

Starting from €1,500

Typical range: €1,500–3,500

More advanced e-commerce projects: €3,500–8,000+

Who it's for

For businesses selling online and needing products, checkout, payment, shipping, and a solid customer buying experience.

Quality at this level

At entry level: basic online store setup, clear product and category structure, functional checkout, payment and shipping integration.

At higher budgets: stronger filtering and information architecture, better UX, conversion-oriented work, better SEO structure, external integrations.

What increases cost

  • Product count / variants
  • Catalog imports
  • ERP / invoicing / courier integrations
  • B2B features
  • Conversion optimization
  • Special admin requirements
Discuss an online store See our e-commerce service →

Magento development

Starting from €3,000

Typical range: €3,000–8,000

Complex Magento / B2B / migration / integration work: €8,000+

Who it's for

For Magento stores that need custom development, modules, integrations, performance work, maintenance, or migration.

Quality at this level

This is not basic store setup. At this level: serious custom development, more complex business logic, extensibility, operational system integrations.

What increases cost

  • Custom modules
  • Migration to Magento 2
  • B2B features
  • ERP/CRM/WMS integration
  • Refactoring
  • Technical audits and performance optimization
  • Complex checkout / catalog / pricing logic
Discuss a Magento project See our Magento development service →

Technical SEO and SEO improvements

Starting from €300

Project range: €300–1,000+

Monthly support: from €250–600/month

Who it's for

For businesses that already have a website and need audits, technical fixes, better structure, on-page improvements, indexing work, or performance support.

Quality at this level

At smaller project levels: a focused audit, a clear problem list, prioritization, basic technical fixes.

At larger scopes: actual implementation, page-level optimization, stronger internal structure, recurring support, collaboration between SEO and development.

What increases cost

  • Site size
  • Number of pages
  • Implementation, not just audit
  • Technical complexity
  • Monthly pace and scope
Discuss SEO work See our SEO service →

AI automation and custom workflows

Starting from €500

Typical range: €500–2,500+

Who it's for

For businesses that want to save time, reduce repetitive manual work, and automate digital processes or interactions.

Quality at this level

At entry level: smaller automations, MVPs, simple workflows, service-to-service process connections.

At higher levels: more complex logic, multiple integrations, internal tools, more elaborate AI or workflow systems.

What increases cost

  • Number of integrations
  • Custom logic
  • Connection to existing systems
  • Dashboards / internal admin
  • Document / data / recurring workflow processing
Discuss AI automation See our AI automation service →

What quality do you get at different budget levels?

A cheap project is not automatically bad, and an expensive project is not automatically good. The real difference is depth, clarity, and execution quality.

Basic / Starter

Good for: simple structure, clear requirements, few pages or features, no heavy integrations, content that is mostly ready.

Solid / Business-ready

Usually allows for: better commercial structure, more thoughtful UX, more refined design, stronger on-page SEO, better alignment with business goals.

Advanced / Custom

Usually covers: custom logic, integrations, special workflows, more serious architecture, stronger focus on scalability, extensibility, and performance.

What affects the final price

  • Number of pages or screens
  • Functional complexity
  • Third-party integrations
  • Level of custom design
  • Whether content already exists
  • SEO requirements
  • Performance requirements
  • Post-launch support
  • Whether the project is mostly presentation-oriented or closer to software product scope

To better understand what each project type involves, see our services or explore our portfolio.

Frequently asked questions

Why don't you show fixed prices for every project?
Because project scope varies a lot in real life. Public ranges are useful, but an exact quote only makes sense once the scope is clear.
Can I get a good website for under €1,000?
Yes, for a simple, well-defined presentation website. No, not for a complex project with many pages, highly custom design, or advanced functionality.
Is SEO included?
For website projects, we usually include the necessary structural and on-page basics. Broader SEO work or recurring support is usually scoped separately.
Does the price include design and implementation?
Yes, but the depth of both depends on the available budget and the actual project goals.
Can the project be delivered in stages?
Yes. In many cases, it is healthier to launch a strong first version and expand after that.

Do you want a realistic estimate for your project?

If you already have a clear idea, or just want to understand what budget makes sense, we can review the project and tell you directly what is realistic, what fits the budget, and what does not.